Compact Facts Study Cards : Marketing

Cards Size 3 1/2" x 1 1/2"

Compact Facts - Business : Marketing This 60 card set teaches all the essential terms and concepts of an introductory marketing course at a leading undergraduate or graduate business school.

It provides standard definitions, and also illustrates proper usage of terms in quotes about marketing. The set can also be used as a guide to preparing a marketing plan. Alexander Hiam, Lecturer, Marketing Department, University of Massachusetts, Amherst